Top Rated Plus on Upwork — 99% Job Success Score

We build Shopify stores that actually sell

Softerra is a six person development team based in Islamabad. We work with direct to consumer brands across the United States and Europe on custom themes and conversion focused development and Klaviyo email flows.

500+
Projects Delivered
100+
Five Star Reviews
4000+
Hours on Upwork
6+
Years Shopify Only

Shopify development
and nothing else

We do not take WordPress projects or Webflow jobs. We work one hundred percent inside Shopify so every developer on the team knows the platform inside out.

Custom Theme Development

Full builds from Figma or PSD to pixel perfect Shopify themes using Liquid and JSON templates and Shopify CLI. Mobile first and built for speed.

Conversion Rate Optimization

Custom sections and product page layouts and cart drawer improvements and upsell logic and sticky add to cart features. All designed to increase average order value.

Theme Customization

Headers and footers and product pages and collection templates. We modify existing themes like Dawn and Prestige and Impact and Motion to match your brand exactly.

Klaviyo Email Flows

Welcome series and abandoned cart and post purchase and winback flows. Custom HTML email templates that match your store design and convert subscribers to buyers.

Store Migrations

Moving stores from WooCommerce and Magento and PrestaShop and Wix to Shopify with zero data loss. Products and customers and orders and everything transfers clean.

Subscription and App Setup

Recharge and Appstle subscription configurations and custom app integrations and Locksmith access control and product bundling and mix and match pack builders.

Brands we have built for

A few projects from our portfolio across fashion and supplements and food and beverage and pet care and subscription brands.

HercLéon
HercLéon / HercLabs
Full Custom Shopify Theme from Scratch
Built an entire custom theme with dual brand navigation and product tabs and hover text blocks and membership system feasibility study spanning 167 hours across 8 milestones.
Custom ThemeLiquidMembershipDual Brand
Kumori
Kumori / Logan Lambke
10 Month Engagement with Pack Builder
Custom mix and match pack builder with cart conflict resolution. Ongoing development across product pages and collection layouts and custom sections.
Pack BuilderLong TermJavaScript
Pawcredible
Pawcredible / Rob Ellery
Feeding Calculator and Subscribe Redesign
Custom feeding calculator tool and complete subscribe and save section redesign with dog outline SVG loading animation.
Custom ToolSubscriptionsSVG Animation
Drunkaktus
Drunkaktus / Emma Porter
Kickflip Product Customizers
Built cap and ruggers and stubby cooler customizers using Kickflip with brim line options and under brim image logic and mutual exclusivity rules.
KickflipProduct CustomizerConditional Logic
+ 50 More Brands
And Many More
Texas Gift Baskets · eyeOs · GrayLabs · Herban Hemp · CruiseMap · DeVaultClub · Navico Health · Little Lingo · Katarina Djordjic
Over 50 brands served across direct to consumer and business to business and fashion and beauty and food and beverage and supplement verticals.

Simple process.
Predictable results.

No meetings about meetings. We communicate on Slack and track everything in ClickUp. You know exactly what is happening at all times.

01

Share your brief

Send us a Loom video or Figma file or a written description. We review it and come back with a clear scope and estimate within 24 hours.

02

We assign the team

Your project gets matched to the right developer. Every task goes into ClickUp with a deadline and clear acceptance criteria.

03

Build and review

We build on a staging theme and send you a preview link. You review and we iterate until you are happy with the result.

04

Ship it live

Once approved we publish to your live theme. We stick around for post launch support and bug fixes at no extra charge.

Tools we use every day

Shopify LiquidJavaScriptHTML5 and CSS3Shopify CLIThemeKitREST APIStorefront APIKlaviyoRechargeAppstleKickflipLocksmithFigmaClickUpSlackNext.jsSupabasen8n AutomationsDawn ThemePrestige ThemeImpact ThemeMotion Theme

What our clients say

Over 100 five star reviews on Upwork from brands across the world.

★★★★★

"This is the second time I have worked with Muhammad and once again I am very satisfied with the results. He implemented a custom personalization system on my Shopify store exactly as I needed."

R
Repeat Client
United States
★★★★★

"He has been a very responsive and fast and high quality freelancer. Delivered exactly what was needed without any back and forth confusion."

M
Verified Client
United States
★★★★★

"Excellent Shopify developer. Handled complex theme customizations and product page builds with no handholding needed. Will definitely be coming back for more work."

E
Verified Client
Europe

Tell us about your
Shopify project

Share your project details and we will review them and suggest a clear next step within 24 hours. No pressure and no obligation.

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