RECOGNIZED ON
◆Upwork · 5.0 ★
★Clutch · 5.0
Shopify Partner
✓99% Job Success
Shopify Partner
✓99% Job Success
0+
Projects delivered
0+
Five-star reviews
0+
Products developed
0+
Years in ecommerce
01 / WHAT WE DO
One team that owns it, from first fix to full rebuild.
Everything your store needs to sell more.
/01
Conversion rate optimization
We find where your shoppers drop off and fix it. Product pages, bundles, and checkout flows, A/B tested until more of your traffic turns into orders.
/02
Full-stack storefronts
When your ambitions outgrow a theme, we build you a custom Next.js storefront that never holds you back.
/03
Store automation & custom apps
Orders route themselves. Inventory stays in sync. Paperwork prints itself. Your team gets their week back.
/04
Custom storefront development
Your brand, pixel perfect, on Shopify, WooCommerce, or Squarespace. Fast on mobile, where most of your customers already are.
/05
Klaviyo email systems
Email that sells while you sleep: welcome, abandoned cart, post purchase, and winback flows that sound like you.
/06
Migrations
Move platforms without losing a sale. Products, customers, orders, and rankings arrive intact.
02 / PLATFORMS
Built on the platform that fits you.
Not sure which? That's the first thing we help you decide.
Shopify & Plus
Our core. Six years of custom themes, apps, and checkout extensions.
W
WooCommerce
WordPress stores modernized, extended, or migrated. Your call.
S
Squarespace
Layout, structure, and commerce setup for design-led brands.
Headless / custom
Next.js storefronts with Supabase and AWS, for when templates can't keep up.
03 / HOW IT WORKS
From first call to first win, fast.
STEP 01
Tell us about your store
Tell us where you want the store to go. Within 24 hours you get an honest read on what to fix first and what it's worth to you.
STEP 02
See the plan before you commit
You see exactly what will change on your store, what it will do for your revenue, and when it lands. Before anything is built.
STEP 03
You tell us. We handle it.
Improvements land every week, tested and checked. You focus on your brand while we run the engineering, end to end.
04 / WHAT YOU'LL NEVER DEAL WITH AGAIN
missed deadlines
surprise invoices
week-long silences
themes that break on update
manual busywork
agency runaround
05 / SELECTED WORK
Shipped, not promised.
4 of 500+ projects
BOOKS MARKETPLACE · USFULL-STACK
A marketplace, not a theme
A community books marketplace built as a custom Next.js application. Shopify runs the commerce, a dedicated Supabase database runs everything else: chat, fulfillment routing, and curation tooling. Shipped weekly.
Next.jsSupabaseAWS
APPAREL BRAND · USMEMBERSHIP
Invite-only growth engine
A tiered membership with a built in invite code referral system. It gates access, unlocks member tiers, and turns existing customers into an acquisition channel.
MembershipReferralsCustom theme
HOME GOODS BRAND · USAUTOMATION
Ops on autopilot
End to end Shopify automation: customer service tooling, dropship fulfillment routing, supplier order integration, and inventory sync. No manual uploads left.
n8nCustom appAPI sync
PET NUTRITION BRAND · USCRO
A calculator that converts
Feeding calculator with a guided popup flow and results experience, feeding a redesigned subscription page that routes every shopper to the right plan.
SubscriptionsGuided flowCRO
Plus 490 more across fashion, beauty, supplements, pet, gifting, food and beverage, and B2B.Full history on Upwork →
Supabase
JavaScript
n8n
Figma
ClickUp
CSS
HTML506 / WHAT CLIENTS SAY
100+ five-star reviews.
All verified on Upwork
★★★★★
"Second time working with Muhammad and once again very satisfied. He implemented a custom personalization system on my Shopify store exactly as I needed."
Repeat client · United States
★★★★★
"Very responsive, fast, and high quality. Delivered exactly what was needed without any back and forth confusion."
Verified client · Australia
★★★★★
"Excellent Shopify developer. Handled complete theme customizations and product page builds with no handholding needed. Coming back for more."
Verified client · Europe
07 / WHAT YOU GET
Your store, measurably better.
Typical outcomes across recent projects
+0%
Bigger baskets
Bundles, upsells, and smarter product pages raise what every customer spends.
−0%
Fewer abandoned carts
Faster pages and cleaner checkout flows keep buyers moving to the order confirmation.
0h
Back in your month
Automation takes over fulfillment, inventory, and paperwork so your team sells, not syncs.
<0h
To a real answer
A senior engineer replies within a day, in plain language, in your timezone.
08 / VERTICALS
500+ stores across the markets you compete in.
Fashion & apparel
Beauty
Supplements & wellness
Pet
Food & beverage
Eyewear
Books & media
Gifting
B2B & wholesale
09 / FAQ
Straight answers.
Which platforms do you work on?+
Shopify and Shopify Plus are our core. We also build on WooCommerce and Squarespace, plus fully custom headless storefronts with Next.js, Supabase, and AWS when a template platform can't keep up. If you're not sure which fits, that's the first thing we'll help you decide.
How fast can you start?+
We reply within 24 hours with a feasibility read. Most projects get a scoped milestone plan within 2–3 days, and small fixes often ship the same week.
How do I follow the work?+
You don't have to. Tell us the outcome you want and we take it from there, with everything visible in ClickUp whenever you want to look. Communication runs through Slack or Upwork, whichever you prefer.
What if my store outgrows a theme?+
That's our favorite problem. We move brands to headless Next.js storefronts with Shopify as the commerce engine, the same architecture behind our largest marketplace build, without a risky big bang rewrite.
Do you handle migrations?+
WooCommerce, Magento, PrestaShop, and Wix to Shopify, with products, customers, orders, and SEO redirects transferring clean. Zero data loss is the acceptance criterion, not a slogan.
Softerra.
An ecommerce engineering and CRO agency serving clients worldwide, with a 99% job success score and 500+ completed projects.
Services
Custom themesFull-stack engineeringAutomation & appsKlaviyo flowsMigrations
© 2026 Softerra. All rights reserved.Ecommerce engineering since 2020.